Thank you for taking the time to visit my site, here you'll discover there is more to me than what lies on the pages of a resume.
Born and raised in Michigan's thumb, I relocated to Wisconsin after graduating from Central Michigan University in 2007 to pursue a journalism career. Since then, I have worked through the ranks of small-town community newspapers from reporter to editor to managing editor. In 2016, I took the leap from small-town journalism to business-to-business publications to become the managing editor of Industrial Maintenance and Plant Operation (IMPO) at Advantage Business Marketing and eventually the managing editor of the Industrial Distribution brand.
In 2019, I had the opportunity to move back to Michigan and with that change also came more exciting opportunities as managing editor of Project Upland and, most recently, Mule Deer Foundation (MDF) magazine.
Now, I utilize the skills I have mastered throughout my career to assist other individuals, brands, and organizations with managing their online and print editorial and production needs.
Create and manage editorial and production schedules and calendars.
Build relationships with content providers such as freelance-writers, photographers, and in-the-field-experts.
Create custom Style Guide for your organization and/or publication so all content is consistent and on-brand for your needs.
Content Writing/Editing - Business Profiles, Human-Interest Feature articles, Blog Posts, Essays, and more.
Copy Writing/Editing - Press Releases, Product Reviews, and more.
During my career, I have had conversations with people of all ages, ethnic, cultural and social backgrounds. I consider myself lucky to have been able to speak with them, learn from them, and be the one to tell their story.
One of my most memorable encounters was with Lon Michels, a local artist who lost, then regained his eyesight, and continued to create one-of-a-kind masterpieces along the way. Months after interviewing Lon for a routine feature article, I was contacted for the opportunity of a lifetime - to model a floor-length vintage mink fur coat embellished with hand-painted Lon Michels' detail, at the Milwaukee Art Museum. A shy person by nature, this was an eye-opening experience. Since then, I've been lucky enough to participate in three other Lon Michels fashion shows in Madison and Baraboo including the 2016 Frostiball at the Overture Center for the Arts.
In addition to writing, I have also gained a new-found appreciation for nutrition and exercise over the last several years. After years of being overweight, I decided to take matters into my own hands and signup for a local weight-loss challenge - which I walked away from as the female weight-loss champion.
During this challenge I began paying closer attention to ingredient lists at the grocery store, and began to move away from processed foods which led me to digging up my front yard to convert it into a 1,200-square-foot vegetable garden. This venture also led me to research, plan and implement everything from starting plants from seeds to canning endless pounds of tomatoes for use throughout the year.
I am always looking for ways to expand my horizons, and recently I have embarked upon a new challenge - this website. This has allowed me to explore and delve into new passions such as photography, video, marketing, and website design.
Thank you for taking the time to get to know a little more about me. If you'd like to see examples of my work, explore this website or checkout the links and resume below.
Sincerely,
Rachelle Blair-Frasier
Experience
Managing Editor, Security Magazine, 2020-Present
As managing editor at Security magazine, I cover news affecting enterprise security leaders, including physical security, cybersecurity, leadership and management, risk and resilience, and more.
Foster relationships with writers, public relations representatives, and industry leaders to produce thought-
leadership focused web exclusive articles, magazine content, podcasts, and webinars.
Assist with the content creation process from ideation to publication, including content planning and assignment.
Create engaging social media content and work with Editor in Chief to develop strategies to grow subscriber base and drive website traffic.
Attend trade shows and conferences, representing Security magazine.
Managing Editor, Mule Deer Foundation Magazine, 2020-2022
As managing editor with the Mule Deer Foundation (MDF) magazine, I coordinated and managed editorial content for a quarterly print magazine as well as a one-time Annual Report.
Fostered relationships with a variety of freelance photographers, writers, and staff regarding topics, contracts, editorial, and advertising.
With the MDF team, I managed the content creation process from ideation to publication, including content planning, assignment, and editing.
Collaborated with design and printing teams to maintain production schedules and ensure timely delivery of all projects.
Managing Editor, Project Upland, 2019-2022
As managing editor at Project Upland, I coordinated and managed editorial content for a quarterly print magazine as well as online.
Fostered lasting relationships with a variety of freelance photographers, writers, and copy editors regarding topics, compensation, editorial, and advertising.
Curated content ideas, planned, assigned, and edited content. Worked with designers and printers to organize production schedules and ensure that all activities are on track with production schedules.
Managing Editor, Industrial Maintenance & Plant Operation (IMPO), 2016-2019
As managing editor of Advantage Business Media’s Industrial Maintenance and Plant Operation (IMPO) brand, I coordinate and manage editorial content for print, online and a daily e-newsletter “IMPO Daily Insider”.
Foster relationships with industry experts and thought leaders to create relevant and educational content for IMPO readers.
Collaborate with sales and other editors to create webinars, whitepapers and other digital content materials that could be sponsored for lead generation.
Research emerging technology and industry trends to in order to write succinct scripts and appear in the weekly “Manufacturing Minute” video series.
Manage social media accounts and regularly review digital dashboards, such as Omniture, to better serve IMPO readers’ interests.
Managing Editor, Lodi Enterprise/Poynette Press, 2015-2016
As managing editor of the Poynette Press/Lodi Enterprise newspaper, I coordinate and manage editorial, sales and customer service staff in addition to freelance cartoonists, columnists, writers and photographers.
Working under a strict deadline, I am detail-oriented, organized and able to execute multiple projects simultaneously, including designing a weekly 16 to 20-page newspaper, writing informative articles and photography.
By establishing relationships with local public officials, police officers, and organizations I am a proven communicator with excellent written and verbal communication skills.
I create engaging, informative, and interesting articles, photography, and design layout for print and online publication. I also produce website content using CMS and maintain social media communications.
Owner HuntingNerd.com, 2014-Present
Manage and produce online content for website including recipes, videos, blogs and photography.
Editor, Poynette Press, 2013-2015
By utilizing information gathered through research and interviews, I conveyed complex issues in informative articles on a variety of topics ranging in complexity from municipal budgets, to research findings, to event coverage.
Reporter, Lodi Enterprise, 2008-2013
I generated informative articles and photography for online and print publication. I have received peer recognition for my reporting and feature and sports layout designs.
Awards
2015: Third Place, Best Niche Publication "Wisconsin Splash" - Honorable Mention, Headlines
2014: First Place, Feature Photo - Second Place, Reporting on Local Government - Third Place, Headlines - Third Place, Page Design - Sports
2013: First Place, Reporting on Local Government - Second Place, Page Design-Sports
2012: Second Place, Reporting on Local Government - Second Place, Page Design-Feature - Second Place, Headlines
2010: Third Place, Feature “Through the Darkness” - First Place, Best Niche Publication “Wisconsin Splash”
Education
Central Michigan University, 2007
Bachelor of Science Major: journalism, news editorial concentration Minor: Sociology Honors: Cum Laude, Dean’s Lists, Michigan Merit Award
Codecademy, 2014
Certificate: HTML and CSS